MediaCityUK’s GAS Music picked to produce soundtrack for What Car’s first-ever TV ad

The ad follows remote-controlled cars as they make their way through an elaborate track comprising of ramps and spirals. It ends as a single yellow car is picked out from the group, highlighting the automotive magazine’s ability to narrow down a driver’s search for the ideal vehicle.

The spot was created and directed by Sean Thompson through Dark Energy Films. Last year, the creative agency responsible for the spot, WhoWotWhy, took music fans down memory lane with a campaign for Spotify, “Listen to what you like”.

Gary Hilton, GAS™ Music’s Creative Director, said: “We’re really pleased that a great London agency invested in Northern talent. MediaCityUK and the Northern powerhouse are powering ahead.”

GAS™ Music, located at The Landing@MediaCityUK have had continuous success working with big name brands including John West, Hoover and Land Rover.

View the full ad on YouTube here
Pictured L-R GAS™ Music’s Stephen Southern, Greg Owens and Gary Hilton

Find out more about GAS™ Music here