Travis Perkins chooses Upp B2B for strategic brand review
MediaCityUK-based brand creation and activation agency Upp B2B has been commissioned by Travis Perkins (part of Travis Perkins plc) to…
Cereal giant, Kellogg, has lit up its Trafford Park factory in the colours of the rainbow to mark what is traditionally a season of summer Pride events.
With the postponing of Prides across the UK due to COVID-19, including Manchester and Salford’s festivals, the business wanted to find a different way to celebrate and recognise its LGBTQ+ colleagues and communities.
Kellogg’s who’s HQ is in MediaCityUK, will be lighting up its factory every evening for the month of June, marking Pride in the absence of the planned celebrations that are no longer taking place. The factory will then be lit up again in August when Manchester Pride was due to happen.
The initial idea to light up the factory came from Kellogg’s network of LGBTQ+ staff and allies, who champion inclusion within the business.
Kellogg’s VP and head of UK business, Chris Silcock, said: “At Kellogg’s we want to create an environment where everyone feels they belong, and we didn’t want to let this time pass without doing something to celebrate LGBTQ+ communities and our employees.
‘’Pride events hold so much significance and importance and, while we know lighting up a factory can never replace a pride celebration, we hope this goes someway to show our solidarity and support during these times of change.’’
MediaCityUK-based brand creation and activation agency Upp B2B has been commissioned by Travis Perkins (part of Travis Perkins plc) to…
MediaCityUK communications agency Rule 5 has been appointed by independent Italian restaurant group Pesto Restaurants to deliver its PR and marketing communications strategy.
In less than a month’s time, MediaCityUK is set to light up the night as hundreds of runners come together to help make a difference for the global spinal cord injured community. Running either 5km or 10km distances, they will become part of an exciting global event; Run in the Dark.
dock10, based at MediaCityUK, announces the launch of its new 360VR content service. The new service demonstrates dock10’s innovative approach to pushing boundaries within the media sector and will be available for both short and long form work.