The MediaCityUK based agency will conduct in-depth consumer research and redesign the SIS Infinite Racing Games user interface, creating a compelling experience for customers, while increasing the sales appeal of the platform for bookmakers.
“The insights will be used to gain a deeper understanding of user behaviour, driving informed, strategic business decisions as well as a customer-centric redesign of the games that will appeal to both users and bookmakers” said Lisa Duddington, founder of Keep It Usable (pictured).
Mike Dunphy, Mobile Product Owner at SIS said “We chose Keep It Usable as they are able to combine both research and design into the project. They demonstrated fantastic UI knowledge and showed great examples of previous work with highly reputable brands. We are looking forward to working with them.”
ITV has today confirmed a new multi-million-pound entertainment attraction, celebrating TV blockbuster I’m A Celebrity… Get Me Out Of Here! will open at The Lowry’s brand new The Watergardens development at MediaCityUK.
dock10, based at MediaCityUK, announces the launch of its new 360VR content service. The new service demonstrates dock10’s innovative approach to pushing boundaries within the media sector and will be available for both short and long form work.
dock10, the UK’s leading television facility based at MediaCityUK, has announced the opening of its new studio HQ8. The 750…
The Lowry has appointed Rhiannon Mckay-Smith and Gwen Oakden as its new directors of development.